Rastar Group-Make Health And Happiness Surround You
Rastar Group is the first listed company on GEM in Guangdong.
Release time:2025-05-01 21:35
On May 1, 2025, the third phase of the 137th China Import and Export Fair (commonly known as the Canton Fair) kicked off at the Pazhou Exhibition Complex in Guangzhou and ran through May 5. As a long-time exhibitor, Rastar Group showcased its premium “RASTAR” brand toy collections at Booth 18.1A7-11, B12-16, highlighting its latest R&D achievements across a diverse product portfolio. The company aimed to connect with global buyers and further expand its international market area.
Jointly hosted by China’s Ministry of Commerce and the People’s Government of Guangdong Province, and organized by the China Foreign Trade Centre, the Canton Fair is China’s longest-standing, largest-scale, most comprehensive international trade event. With the widest range of products, the greatest number of buyers from the broadest geographic sources, and the strongest trading outcomes, it is regarded as a barometer and weathervane of China's foreign trade.
Chenghai District Officials Visit Rastar Booth, encourage enterprises to expand order
On May 1, Hu Jijie, the District Mayor of Chenghai in Shantou City, led a delegation to visit the Rastar Group booth. He closely examined the company's progress in technological innovation, R&D, market expansion, and foreign trade orders while listening to suggestions and feedback. In light of the current global supply chain challenges and tariff-related disruptions, Mayor Hu encouraged enterprises to actively respond to the changing international trade environment. He urged them to focus on developing core technologies, launch more competitive and market-driven products, and expand into emerging markets, especially along the Belt and Road Initiative, with high-quality products and services to unlock broader growth opportunities.
Innovation-Driven Growth: High-Quality Products Win Over Global Buyers
At the 137th Canton Fair, Rastar Group presented a wide range of products, including RC car models, die-cast car models, building block toys, baby and toddler toys, and outdoor riding toys, drawing interest and inquiries from buyers worldwide.
Rastar places innovation at the heart of its business development strategy. The company is accelerating its digital transformation toward intelligent manufacturing and deeply integrating AI with toy design and production. It has already developed supporting technologies such as VR and voice control for its dynamic toy lines. Smart products like the robot dog and robot dinosaur showcased at the exhibition featured diverse interactive functionalities.
In addition, Rastar adheres to a market-driven approach. Leveraging its strong R&D foundation and IP operation capabilities, it continues to launch innovative, trend-setting toy products. Capitalizing on its sharp market insights, Rastar has successfully secured official IP licenses for some of the world’s most prestigious motorsport events, including Formula 1, the Dakar Rally, and the 24 Hours of Le Mans. At the Canton Fair, Rastar exhibited a series of highly detailed and authentic replicas, such as F1 Champion Red Bull Racing car models, the Dakar-winning Audi RS Q e-tron RC car, the Le Mans champion prototype racer, and the Ferrari 499P. These products were highly praised by international buyers for their precision and craftsmanship.
Looking ahead, Rastar Group will continue to uphold technological innovation and remain market-oriented. Drawing on its comprehensive R&D capabilities and IP portfolio, the company will accelerate its digital transformation, enrich its line of licensed products, increase product value, and create more high-quality, innovative toy masterpieces. Rastar is committed to becoming a global benchmark in Chinese toy brands, bringing more joy and excitement to consumers around the world.