Rastar has signed a six-year global exclusive licensing contract with BMW
Release time:2018-01-29 18:53
January 29， 2018， Ratar Group officially announced that Rastar has signed a six-year global exclusive licensing contract with BMW recently and it has become worldwide's sole licensee of BMW's RC toy cars and children's bicycles！
Since 2011， Rastar has obtained the global exclusive license of BMW's RC toy cars. The signing of this licensing agreement renews the license cycle of the RC toy cars. In the future， Rastar will continue to cooperate with BMW and dedicate itself to consumers by presenting new RC toy cars with health， environmental friendly， sophisticated technology and intelligent interaction.
At the same time， based on the original license of BMW MINI， Rastar also gained the global exclusive license of BMW children's bicycles， as another force point of Rastar's creative products. The business executives of Rastar said the company will be dedicated to research and develop the new children's bicycles with the integrated sensor， artificial intelligence， big data analysis and many other advanced technologies.
With this opportunity to cooperate with BMW， Rastar will consolidate and enhance the company's leading position in RC cars， baby toys and other fields， to provide users with integrated intelligence， health and safety toys， and constantly create new comprehensive entertainment experience.
